Overview

Town Centre Dental, located in Brentwood, approached Prism for a comprehensive digital transformation. Dr. Banaga, who had recently acquired the practice, needed a complete overhaul of the brand, marketing strategies, and online presence to align with their vision of modern, patient-centric dental care.

Challenges

Upon auditing Town Centre Dental’s existing digital assets, Prism identified several critical issues:

1. Outdated Website Technology: The website was built on old, insecure technology, leading to security warnings from browsers and poor rankings on Google.
2. Duplicate Content: The previous provider had used a generic template for multiple dental practices, resulting in duplicate content that adversely affected SEO.
3. Poor User Experience: The outdated design and structure did not meet modern usability standards, which could deter potential patients.

https://youtu.be/01siuAlmmzs?si=SKSukuIb5gM77AvJ

Solutions

Prism embarked on a complete rebranding and website redevelopment project with the following steps:

1. Website Redesign and Development:
   • Security and Technology Upgrade: Transitioned to Webflow, a modern platform optimized for security and performance, ensuring the website is safe for users and compliant with Google’s standards.
   • Custom Design: Utilized Figma for designing a unique, user-friendly interface that reflects the brand’s identity and appeals to patients.
   • Mobile Optimization: Ensured the website is mobile-first, providing a seamless experience for users on smartphones and tablets.
2. Content Strategy:
   • Unique Content Creation: Developed original content tailored to Town Centre Dental’s services and brand story, enhancing SEO and user engagement.
   • SEO Optimization: Implemented best practices in SEO to improve search engine rankings and increase visibility for local searches.
3. Branding:
   • Logo and Visual Identity: Created a new logo and cohesive visual identity that aligns with the practice’s mission and appeals to its target audience.
   • Storytelling: Focused on conveying the unique story of Town Centre Dental through all digital touchpoints, differentiating them from competitors.