Clients: Renata Chun & Bryce Chun
Joined Prism: Sep 2024
Overview
The website redesign project for Coast Periodontics and Laser Surgery was focused on modernizing the practice's digital presence, resolving key issues with mobile functionality, and enhancing the branding. The project also included transitioning digital marketing assets from the previous owner to ensure a seamless continuation of the clinic’s online presence. This report details the project’s achievements, including the impact of mobile-first design, logo enhancements, and improved patient engagement.
Project Scope & Objectives
- Website Redesign with Mobile-First Focus: Redesigning the website with a focus on mobile-first design, as the old website struggled with mobile and tablet functionality, particularly in the forms section.
- Form & Image Updates: Updating the forms and visuals based on feedback from Renata and Bryce to ensure improved functionality and aesthetic appeal.
- Weave Integration: Seamless integration with Weave to streamline patient communications and office operations.
- Transition of Digital Assets: Transitioning digital marketing assets from the previous owner, including Instagram, Facebook, and other key platforms.
- Logo Enhancements: Refining and enhancing the clinic's logo for better brand representation.
- SEO Optimization: Improving the site’s visibility on search engines to boost local traffic and patient inquiries.
Key Achievements
- Website Redesign with Mobile-First Optimization (Open Website)
- Mobile-First Design: The old website had significant issues with mobile and tablet usability, particularly with forms, which were difficult to fill out on smaller devices. The new design prioritizes mobile functionality, ensuring patients can easily navigate the site and complete forms on any device.
- Before and After Video: A video was created to demonstrate the improvement in form behavior on mobile devices, highlighting the impact on patient convenience and engagement. (Watch Video)
- Form & Image Updates
- Optimized Forms: The forms were rebuilt with mobile responsiveness in mind, resolving the major issue from the old site where forms were difficult to fill out on mobile and tablet devices.
- High-Quality Visuals: The images have been updated to better represent the practice and its services, contributing to a more professional and patient-friendly website.
- Weave Integration
- Streamlined Operations: The integration of Weave has streamlined patient communications, allowing for better appointment scheduling and management through the website. This has improved both the patient experience and office efficiency.
- Logo Enhancements
- Refined Branding: We enhanced the practice’s logo to better align with the modern look and feel of the new website. This refresh has helped to strengthen brand recognition and create a consistent visual identity across all platforms.
- Transitioning Digital Assets
- Seamless Ownership Transition: The transition of key digital marketing assets, including the practice’s Instagram, Facebook, and other platforms, from the previous owner was successfully completed. This ensured continuity in online marketing efforts and avoided any disruption in patient engagement.