Client: Dr. Chris Wong

Date: May 2024

Overview

The project for Dr. Chris Wong was designed to introduce him to patients and establish his personal connection with them through a curated video interview. This project also focused on a smooth digital transition, with updated accounts and assets, a newly redesigned website, and storytelling that emphasized Dr. Wong’s unique approach and experience in dentistry. The goal was to position the practice for growth by creating an engaging and trust-building digital presence.

Project Scope & Objectives

• Video Interview & Patient Introduction: A video interview was shot and produced to introduce Dr. Wong to patients, highlighting his approach and personal care philosophy.
• New Website Development: The website was designed to feature Dr. Wong’s professional experience and provide a seamless user experience for patients.
• Transition of Digital Assets: The project included transferring digital marketing assets such as social media accounts and other key online profiles to align with the new branding.
• Curated Storytelling: The content was crafted to tell Dr. Wong’s story, emphasizing his patient care approach and the values of his practice.
• SEO Optimization: Optimizing the site to improve local search engine visibility and drive patient inquiries.

Key Achievements

1. Video Interview with Dr. Chris Wong
   • Building Patient Trust: The video interview serves as a personal introduction for patients to Dr. Wong, helping them connect with his approach to dentistry and feel more comfortable before their first visit.
   • Link to Video: https://www.chriswongdds.com/dr-chris-wong
2. New Website Development
   • Professional & Patient-Centric Design: The new website was built to showcase Dr. Wong’s professional experience while making it easy for patients to navigate, learn about services, and schedule appointments.
   • Mobile-First Design: The website was designed with mobile users in mind, ensuring it works seamlessly across all devices.
   • Link to Website: https://www.chriswongdds.com
3. Digital Asset Transition
   • Smooth Transition: Digital accounts and key marketing assets were transitioned from the previous systems to ensure consistency in branding and patient communications.
   • Updated Social Media Presence: Dr. Wong’s social media profiles were updated to reflect the new branding and optimized for patient engagement.
4. Curated Storytelling
   • Emphasizing Experience & Care: The website and media assets were carefully crafted to tell the story of Dr. Wong’s experience and approach to patient care. This storytelling helped build a narrative that appeals to patients looking for a trusted and skilled dental provider.
5. SEO Optimization & Increased Traffic
   • Enhanced Visibility: The new site is fully optimized for search engines, ensuring that Dr. Wong’s practice ranks well for relevant local searches. The increase in online visibility has already led to more patient inquiries.
   • Improved Patient Acquisition: SEO efforts have contributed to more organic traffic and higher engagement with the website, resulting in increased patient appointments.