Client: Dr. Tingjen Ji
Joined Prism: Aug 2024
Overview
The website redesign project for Grace Dental Santa Rosa was initiated to address several critical issues with the clinic's outdated website, including security risks, low traffic, and lack of optimization for search engines. This report summarizes the key achievements and outcomes of the project, highlighting how we modernized the online presence, increased traffic, and created a more profitable patient booking system for Dr. Ji.
Project Scope & Objectives
- Website Redesign: The primary goal was to redesign the Grace Dental Santa Rosa website, modernizing its design, improving security, and ensuring high search engine rankings.
- Custom Logo Design: Iteration through multiple custom logos until settling on a new one that best represented the practice’s brand.
- Security & Optimization: Addressing security concerns that were leading Google and Apple to flag the site as risky, which impacted traffic.
- ZocDoc Integration: Previously, ZocDoc was ranking higher in search, causing Dr. Ji to lose revenue due to the platform’s fee structure. The project included creating a custom booking system to reduce reliance on ZocDoc and retain more profits.
- Google Business Profile: Engineering the new site to integrate smoothly with the updated Google Business Profile for better local search visibility.
Key Achievements
- Website Redesign - Open Website
- Modernized User Interface: The old website was outdated, using old security protocols that caused it to be flagged as risky. We built a secure, modern, and user-friendly website, which resolved these issues and boosted user confidence.
- Responsive Design: The site now performs well across all devices, providing an enhanced experience for potential patients.
- Logo Design
- Custom Branding: Through multiple iterations, we leveraged our graphic design expertise to create a new logo that perfectly fits the vision of Grace Dental Santa Rosa. This has given the practice a fresh and professional look, helping with brand recognition.
- Increased Traffic & Search Engine Ranking
- SEO and Optimization: The previous website had no optimization for Google, which resulted in poor rankings. With the redesign, the site is now fully optimized for search engines, leading to better visibility.
- Improved Search Rankings: The site now ranks higher for relevant search terms, attracting more organic traffic. Early data indicates an increase in web traffic by [insert percentage].
- Security Overhaul
- Updated Security Protocols: The old site was flagged by modern browsers as risky due to outdated security. We implemented up-to-date security protocols, ensuring the site is now fully trusted by both Google and Apple, eliminating warnings for potential visitors.
- Profit-Boosting ZocDoc Solution
- Custom Booking System: Previously, Dr. Ji was losing revenue as ZocDoc took a percentage of every patient booking. By creating an integrated booking system on the new site and optimizing her Google Business Profile, Dr. Ji has reduced her reliance on ZocDoc and retained more profits from direct bookings.