Client: Dr. Ahmed Mataria
Joined Prism: Oct 2023
Overview
Our collaboration with Mataria Dental Group has been our most extensive project to date, encompassing website development, social media, email marketing, and a range of patient engagement strategies. Additionally, we conducted interviews with key staff members, including Dr. Mataria, the office manager, and the front desk team, to create both long-form and short-form marketing content. These efforts have supported the clinic’s growth by improving patient acquisition and boosting engagement through multiple digital channels.
Project Scope & Objectives
- Website Development & Integrations: Creation of a custom, SEO-optimized website with multiple integrations for a seamless patient experience. (Open Website)
- Staff Interviews for Marketing: Conducting and editing interviews with Dr. Mataria, the office manager, and front desk staff, producing content for both long-form (website, YouTube) and short-form (social media) platforms.
- Email Marketing Strategy: Execution of a bi-weekly email campaign alternating between educational content and promotional offers to keep patients informed and engaged.
- Social Media & Paid Advertising: Managing organic social media content and launching paid advertising campaigns to drive patient acquisition, particularly for high-value services.
- Patient Engagement & Growth: Implementing campaigns to increase patient lifetime value (LTV) and incentivize frequent bookings.
Key Achievements
- Website Development & Technical Integrations
- Custom Website Design: We built a fully customized website using Webflow, integrating platforms like ZocDoc, Yelp, Google Business Profile, and Apple Maps to enhance patient booking efficiency.
- Security & SEO: The site is optimized for security and SEO, leading to improved Google rankings and a better user experience.
- Interviews & Video Content for Marketing
- Multi-Perspective Marketing: We conducted interviews with Dr. Mataria, the office manager, and front desk staff to provide a well-rounded, personal view of the practice. This content was edited into both long-form videos for the website and YouTube, and short-form clips for Instagram, Facebook, and other platforms. (Watch Interview with Dr. Mataria)
- Content Versatility: The long-form content helps build trust and familiarity with patients, while the short-form content is designed for social media engagement and driving traffic to the website.
- Email Marketing Strategy
- Bi-Weekly Email Campaigns: We executed a bi-weekly email campaign, alternating between educational content and limited-time offers. These emails linked back to the website, providing value and promoting special discounts on services.
- Tracking & Results: An email campaign tracker was created to monitor the success of each campaign, helping the team at Mataria Dental Group stay informed about upcoming and completed campaigns.
- Paid Advertising Campaigns
- $1000 Off Dental Implants Campaign: This campaign was launched on Facebook and Instagram, targeting potential implant patients. The promotion generated increased inquiries and new patient appointments.
- Organic Growth Strategy: We also implemented a strategy to encourage existing patients to book appointments sooner by offering incentives and creating urgency with limited-time offers.
- Social Media Content & Engagement
- Consistent Social Media Management: Ongoing management of Mataria Dental’s social media platforms has helped increase their online presence and engagement. Organic content, combined with paid ads, led to higher traffic to the website and more appointments.
- Targeted Content Strategy: Posts ranged from educational content about dental services to promotions for new patient offers, keeping the audience engaged and informed.
- Patient Engagement & Lifetime Value (LTV)
- Incentive-Based Campaigns: Through our campaigns, existing patients were incentivized to book appointments sooner, which helped increase their LTV. Special promotions and referral incentives contributed to a higher re-booking rate.