Client: Dr. Teagan Willes

Joined Prism: Aug 2024

Overview

The project for Laguna Beach Dental Arts was designed to introduce Dr. Teagan Willes to his patient community through a curated story, professional media assets, and a newly developed website. A key feature of this project was a video interview with Dr. Willes, allowing patients to connect with him on a more personal level. The project aimed to smoothly transition the practice into its next phase of growth while enhancing its digital presence.

Project Scope & Objectives

• Video Interview & Introduction: We conducted a video interview with Dr. Willes to help patients get to know him and build trust. (Open Video)
• New Website: Development of a modern, professional website designed to showcase the practice and highlight the personal story of Dr. Willes. (Open Website)
• Professional Photos: High-quality professional photos were taken to visually represent the practice and create a welcoming online presence.
• Curated Storytelling: The content of the website and the media assets were tailored to tell a cohesive story about the transition and growth of the practice.
• SEO Optimization: Ensuring the new site was optimized for search engines to attract more patients through local searches.

Key Achievements

1. Video Interview with Dr. Teagan Willes
   • Patient Connection: The video interview was shot and produced to give patients a sense of familiarity with Dr. Willes, helping to build trust before they even step into the office. The video provides a personal touch that strengthens the patient-practice relationship.
   • Link to Video: [Insert Video Link]
2. New Website Launch
   • Modern Design & Functionality: A completely new website was developed to showcase the practice’s services and integrate the video introduction of Dr. Willes. The website is mobile-friendly, ensuring accessibility and ease of use for all patients.
   • Enhanced Patient Journey: The website was designed to take patients on a seamless journey, from learning about Dr. Willes to scheduling their first appointment.
   • Link to Website: [Insert Website Link]
3. Professional Photography
   • Visual Storytelling: High-quality images were integrated into the website to visually narrate the story of Laguna Beach Dental Arts. These images highlight the professional, yet personal, nature of the practice, giving it a warm, approachable feel.
4. Curated Storytelling for Growth
   • Transition Story: The website and media assets tell the story of the transition and growth of the practice under Dr. Willes’ leadership. This curated narrative strengthens the practice’s brand and communicates a clear message of continuity and improvement to existing and new patients.
5. SEO Optimization & Increased Traffic
   • Boosted Online Visibility: The new website is fully optimized for search engines, improving local search rankings and driving more organic traffic. This has already led to increased appointment requests and higher patient engagement.